Owner & Founder

Our founder, Fredrik Bergström, has made a career in the beverage alcohol industry for over 20 years. He has served as the regional director for Lifford Wine and Sprits overseeing the Alberta, Saskatchewan and Manitoba markets.  Originally from Stockholm, Sweden he now resides in Winnipeg, Canada. 

Fredrik has built many close relationships with government liquor boards, private wine and beer stores and beverage alcohol retailers across Canada.  His knowledge of the Canadian Wine and Spirit industry as well as the needs of international suppliers puts him in a unique position to get  products distributed across Canada.

He is the former President of the Manitoba Wine & Spirit association and a former member of the Winnipeg Wine Festival Steering Committee.

Fredrik holds his WSET Level 2 diploma (with distinction) and is certified in Spanish and Italian wines with the Wine Scholar Guild